Paid Search Ad Ops Specialist
Madsapiens delivers paid media operations for one of Australia's leading agencies, servicing the country's largest real estate brand. The account is high volume, with many campaigns under a single umbrella brand and tight budgets per campaign. As Specialist, you will build, launch and optimise Google Ads Search campaigns, support Meta activity, and take direct responsibility for the performance of the campaigns you manage.
About the account
The roles sit on a paid media program run for one of Australia's leading agencies, servicing the country's largest real estate brand. The account is search-led and franchise-based: one umbrella brand, dozens of campaigns, multiple sub-accounts and per-location splits across the country. Budgets per campaign are tight and performance is measured on conversions and ROAS. Success in this environment depends on disciplined account structure, sound judgement and consistent execution.
What you'll do
- Build, launch and optimise Google Ads Search campaigns.
- Manage conversions and ROAS as your primary performance measures.
- Handle keywords, bids, negatives, ad copy, extensions and conversion tracking.
- Work accurately within a complex, multi-campaign account structure.
- Support Meta and social campaigns.
- Prepare reporting, including location-level breakdowns tied to conversions and ROAS.
- Maintain performance within tight per-campaign budgets.
- Escalate issues and propose improvements proactively.
What we need
- 2 to 4 years of hands-on Google Ads Search experience.
- Solid understanding of account structure, keyword strategy, bidding and optimisation.
- Demonstrated experience improving conversions and ROAS on live accounts.
- Comfort working in complex accounts with many campaigns and exceptions.
- Reporting skills, ideally with Looker Studio or similar.
- Some exposure to Meta ads.
- Strong attention to detail and the ability to manage your own workload.
- Good written English.
- Availability for Australia timezone overlap.
Nice to have
Interested in this role?
Apply below with your CV and a short note on your relevant experience. All applications are reviewed, and every applicant receives a response.